Real Results for Real Businesses
How we turn complex challenges into business results.
Marketing
Enabling End-to-End Funnel Visibility
Integrated fragmented data sources to track the user journey and analyze funnel performance. Enabled marketers to evaluate the effectiveness of their campaigns.
Marketing
Providing Marketplace Performance Visibility
Created an attribution model for the client's marketplace website. Helped marketers make informed decisions on balancing long-term and short-term investments.
Sales
Delivering AI-Powered Sales Intelligence
Built an LLM-powered engine that automatically extracted sales signals from press releases, SEC filings, and other data. Reduced sales reps' call preparation time.
Customer Success
Automating Customer Success Processes
Implemented Catalyst as the customer success platform and integrated it with Salesforce, Snowflake, and product data. Enabled CSMs to automate health scoring, workflows, and reporting.
Sales, Finance, RevOps, Analytics
Upgrading Quote-to-Cash Ecosystem
Migrated from Zuora to Salesforce CPQ across sales, finance, marketing, analytics, provisioning, and more. Upgraded the tech stack to support both high-volume and high-customization of deals.
Analytics
Creating the Entire Analytics Function
Built a scalable analytics foundation to provide visibility into campaign performance and lead prioritization. Enabled business leaders to use a common language and consistent metrics when defining priorities.
Marketing, Analytics
Turning Siloed Data into Marketing Power
Enabled scalable, automated data sharing between Salesforce, Marketo, Iterable, and product systems. Empowered email marketers to run more targeted and efficient campaigns.
Sales Ops
Supporting Sales Ops with Complex Projects
Served as an extension of the internal sales ops team, supporting complex projects. Implemented lead scoring, marketing integrations, lead assignment, account structure changes, and quoting improvements.